Venerated Italian design practice Carlo Ratti Associatti has rung in the ongoing Salone Internazionale del Mobile di Milano by converting an iconic Milanese park into a life-sized board game. The 'Walk the Talk' project, based in Mlan's Botanical Garden, has therefore been transformed into a board game wherein visitors can explore different pathways, read information on the tiles and learn about eco-friendly practices such as cycling and ridesharing.
The 'Walk the Talk' experience depicts various landmarks around the city of Milan, with a total of over 400 tiles and 32 varieties of icons distributed across a space of 3,500 square meters.
Developed as part of the 'Interni Re-evolution' exhibition, this thought-provoking transformation of a famous Milanese park speaks to the utility of engaging and immersive experiences in transforming urban behaviour choices.
Image Credit: Marco Beck Peccoz
Key Themes Behind This Trend
- Gamification in Design
- Opportunity for designers to create immersive experiences and transform urban behavior choices.
- Eco-friendly Practices
- Opportunity for businesses to incorporate eco-friendly practices and use them as a selling point to attract new customers.
- Augmented Reality Integration
- Opportunity for developers to integrate AR technology in gamified experiences for a more interactive and realistic user journey.
Where This Applies
- Tourism
- Botanical gardens can attract more visitors with immersive, gamified experiences and learn about sustainable practices.
- Education
- Opportunity to develop gamified teaching methods and use immersive experiences to teach eco-friendly practices.
- Architecture and Urban Design
- Developers and architects can incorporate gamification and immersive experiences in urban design to encourage sustainable behaviors and eco-friendly practices.
