Convenience is key for many consumers who are looking to maintain their lifestyle when out of the house, which is seeing new products like the Mikado Dark Intense biscuits be released with a focus on portability.
Containing 70% dark chocolate and sprinkled with salt, the treats consist of a biscuit stick that has been covered with melted cocoa to create a tasty treat to nibble on when commuting or as a snack. The biscuits identify a shift towards darker chocolate varieties amongst many different consumer demographics as snackers seek out a more beneficial way to satisfy their sweet tooth.
The Mikado Dark Intense biscuits were explained by Mikado Brand Manager at Mondelēz, Katie Dade, when she said, "Mikado is a versatile snack that is ideal for on-the-go, and this latest product will help bring a delectable moment during the afternoon slump. Premium and dark chocolate are the fastest-growing segments in chocolate , and coupled with positive consumer testing and marketing support throughout 2018, we believe this launch will help retailers drive incremental biscuit sales."