Tweaked and tested over years of personal grilling, Midyett Premium Rub is a distinct meat spice rub that combines rich high-quality coffee and floral sumac. Developed by musician Tim Midyett, this distinct rub was crafted when Midyett wanted to explore the uses of coffee outside of its traditional liquid form. Unlike store-bought rubs, Midyett Premium Rub doesn't feature salt as an ingredient and is all natural without any anti-caking agents. Instead, the flavor blend simply contains high-quality coffee and sumac.
While the rub was originally intended for beef and game meat, the flavor blend has found uses on many other pieces of food. According to Midyett, the premium rub is generally great on anything with heavy umami undertones, this includes meat, mushrooms, cooked tomato, and even some fish.
What Makes This Trend Stand Out
- Coffee-based Spice Rubs
- The trend towards using high-quality coffee as a key ingredient in spice rubs opens up opportunities for innovation in the spice and coffee industries.
- All-natural Spice Blends
- The demand for all-natural spice blends without anti-caking agents presents an opportunity for disruption in the spice market.
- Adaptability of Spice Blends
- The ability for spice blends to be used on a variety of foods creates a trend for more versatile products and potential for expansion into new markets.
Sectors Adopting This
- Spice Industry
- The spice industry can capitalize on the trend towards coffee-based spice rubs and all-natural blends to innovate new products and capture market share.
- Coffee Industry
- The coffee industry can explore new uses for high-quality coffee in the spice market and create partnerships with spice companies to expand customer offerings.
- Food Industry
- The food industry can embrace the adaptability of spice blends and incorporate them into a variety of dishes to offer unique and flavorful options for customers.
