Nike Honors Shanghai's Heritage with a Mid '77 Vintage
Nike honors the bustling city of Shanghai with a new iteration of the Blazer Mid '77 Vintage sneaker model. The city is rich with heritage elements while also staying progressive. This is translated through detail embellishment detailing the hi-top silhouette.
The city's rich history continues with a promising future ahead -- the shoe features gray tones predominantly. It is then detailed with metallic Swooshes and badges. This is done to symbolize the high-rise buildings in the city as they glisten in the light. Additional details include the gray paint stripe that can be found at the midfoot and travels up to the tongue area. This is done in reference to Shanghai's busy streets with a speckled cement print as well.
Image Credit: Nike China
The city's rich history continues with a promising future ahead -- the shoe features gray tones predominantly. It is then detailed with metallic Swooshes and badges. This is done to symbolize the high-rise buildings in the city as they glisten in the light. Additional details include the gray paint stripe that can be found at the midfoot and travels up to the tongue area. This is done in reference to Shanghai's busy streets with a speckled cement print as well.
Image Credit: Nike China
Trend Themes
1. Heritage-inspired Sneakers - There is an opportunity for companies to tap into the trend of creating sneakers that pay homage to a city's rich heritage while incorporating modern design elements.
2. Detail Embellishment - Companies can explore the trend of adding intricate details and embellishments to sneaker designs to create unique and visually appealing products.
3. Symbolic Shoe Design - There is potential for companies to innovate by incorporating symbolic elements into shoe design, using visual cues to represent aspects of a city or culture.
Industry Implications
1. Footwear - The footwear industry can capitalize on the trend of heritage-inspired sneakers and detail embellishment by creating innovative and visually striking shoe designs.
2. Fashion - The fashion industry can explore the trend of symbolic shoe design by incorporating elements that represent the history and culture of different cities, offering unique and meaningful products.
3. Art and Design - The art and design industry can find disruptive innovation opportunities by collaborating with footwear brands to create intricate and visually stunning sneaker designs inspired by heritage and culture.
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