Winter Floral Collections

The Michael Kors Pre Fall 2013 Line Drags Florals into Cold Weather

The Michael Kors Pre Fall 2013 collection looks as if it were dragging florals from spring to fall. The idea of transitioning the traditional spring floral print is often unheard of, however Michael Kors does a wonderful job by using darker hues and harsher palettes to capture a seasonal change in the clothing. By using thick silks, dark hued colors and widened ranged flowers, the Pre Fall 2013 collection captures a certain fall cheer.

The changing patterns in the Michael Kors Pre Fall 2013 line keep things interesting for the American-based brand. The line continues to focus on the the glamorized version of the all-American women. The assortment of shades with pops of color make this collection yearn for the summer months.

Fall Florals
Incorporating floral designs into fall clothing collections using darker hues and wider ranges of flowers.
Seasonal Transitions
Transitioning traditional spring designs into fall collections using heavier materials and darker colors.
Color Pops
Adding pops of color to fall collections to bring a bright and cheerful vibe.

Who This Affects Most

Fashion and Apparel
Opportunity for fashion designers to incorporate seasonal transitions into their clothing collections.
Home Decor
Opportunity for home decor designers to bring fall florals and pops of color into their designs.
Floral Industry
Opportunity for florists to expand their offerings to include autumn-inspired floral arrangements and decorations.
SCORE
4.9 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 73%
Activity 67%
Freshness 8%

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