Actor Michael B. Jordan was recently unveiled as the inaugural global face of Coach's menswear offerings. The label's Spring 2019 campaign features Jordan modeling the seasonal selection in the rustic desert setting right outside of sunny Los Angeles. The campaign is shot and led by Craig McDean and the modeled items include a series of bags, footwear, and some apparel.
Some of the clothing options include a shearling jacket complete with color-clocking designs, a deep blue leather moto jacket, and a leather MA-1 bomber jacket with patchwork details. The spotlight hits the hero bags, specifically the 'Metropolitan Carryall,' the 'Rivington Belt' bag, and the 'Signature Rivington' backpack, complete with monogram designs, green and purple color-blocking accents, and patchwork.
Image Credit: Craig McDean
Why This Trend Is Growing
- Celebrity Fashion Campaigns
- There are opportunities for other major fashion brands to feature popular celebrity icons to create an aspirational lifestyle association.
- Highlighting Accessories in Advertisements
- Brands can differentiate themselves by focusing on their product offerings like accessories and bringing them to the forefront of campaigns.
- Seasonal Rustic Fashion
- Rustic fashion appeals to the environmentally conscious consumers by implementing earthy colors and minimalistic designs in seasonal fashion lines.
Industries Being Reshaped
- Fashion
- The fashion industry can gain by bringing celebrity figures to their fashion campaigns to grow visibility and appeal.
- Accessories
- There is a significant opportunity to showcase accessory innovation in modern fashion campaigns like bags, shoes, and jewelry.
- Advertising
- Brands can take advantage of the growing trend of celebrity collaborations in advertisements to increase consumer visibility and interest.
