Straw-Like Pavilion Designs

MIA Design Studio Created a Pavilion in Thủ Đức in Vietnam

MIA Design Studio was commissioned by Ashui—”a built environment media company”—to envision and develop a pavilion for architectural events. The structure is located in a sub-city in the northeast of Ho Chi Minh City, titled Thủ Đức. Titled ‘The Straw Pavilion,’ the project occupies a parkland of vegetable and fruit gardens. MIA Design Studio intentionally focused on creating a pavilion that blends with the surrounding environment.

As the name might suggest, ‘The Straw Pavilion’ looks “like a giant pile of straw.” The object also is “an image of memory, one that belongs to the Vietnamese countryside.” MIA Design Studio developed the building in such a way that the structure “shifts” depending on the angle that individuals choose to view it from.

Image Credit: Trieu Chien

Nature-inspired Pavilions
Opportunity for architecture firms to design pavilions that blend seamlessly with their natural surroundings.
Flexible Structures
Opportunity to create structures that shift and change depending on the viewer's perspective.
Sustainable Event Spaces
Opportunity to design event spaces that are environmentally sustainable and incorporate natural elements.

Sectors Adopting This

Architecture
Architecture firms can incorporate nature-inspired designs and flexible structures in their pavilion projects.
Event Planning
Opportunity to offer environmentally sustainable pavilion spaces to clients in the event planning industry.
Environmental Conservation
Opportunity to promote environmental conservation by incorporating natural elements into pavilion designs and construction.
SCORE
1.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 17%
Activity 5%
Freshness 10%

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