Mexico might be more famous for its fabulous resorts, beautiful beaches and Aztec architecture, but this week at the British Auto Show, the country's ultra-sleek Mastretta MXT was unveiled to the public. The hot little two-seater is Mexico's first crack at 'supercar' stardom.
The rear-wheel drive Masteretta does 0 to 60 mph in less than 5 seconds, powered by a supercharged 2L Duratec engine from Ford. With 240 horsepower and 5-speed manual transmission, the lightweight tops out at 150 mph.
According to Luxury Insider, “More than 80 cars are ready for the U.K. market, and the vehicle will go on sale next May at a cost equivalent to $65,919."
That's out of my range, but not a bad price for such a cute car.
Personally, I love the bright orange colour too!
Why This Trend Is Growing
- Rise of Mexican Supercars
- Disruptive innovation opportunity: Developing more high-performance supercars in Mexico to establish the country as a player in the luxury automotive industry.
- Supercharged Engines From Non-traditional Sources
- Disruptive innovation opportunity: Exploring collaborations between automakers and non-automotive companies to leverage unique engine technologies and capabilities.
- Affordable Luxury Sports Cars
- Disruptive innovation opportunity: Creating more affordable, yet stylish and high-performance sports cars to cater to a broader consumer base.
Industries Being Reshaped
- Automotive Manufacturing
- Disruptive innovation opportunity: Introducing advanced manufacturing processes and materials to enhance production efficiency and create cutting-edge vehicles.
- Luxury Automotive
- Disruptive innovation opportunity: Incorporating innovative design elements, sustainable features, and advanced technology to redefine the concept of luxury in the automotive industry.
- Automotive Retail
- Disruptive innovation opportunity: Embracing online sales channels and digital marketing strategies to reach a wider audience and streamline the car purchasing process.
