Catching a criminal can be as easy as sending a text, as the Metro Vancouver Crime Stoppers ad campaign shows. Of course, the sender must have some information on the criminal for it to be an informative text. But that is exactly what the prints are promoting. If a person knows something, there are a slew of ways to impart that crucial knowledge.
Conceived and executed by the DDB ad agency branch based in Vancouver, Canada, the Metro Vancouver Crime Stoppers ad campaign illustrates the ease of such an act by placing the law-breaker in a text trap. Art directed by Jake Gauthier with creative direction by Dean Lee and Cosmo Campbell, the campaign was shot by Andre Pinces and illustrated by Laurel Miller.