Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Metro Vancouver Crime Stoppers Campaign Shows the Power of a Text

 - Nov 29, 2013
References: ddbcanada & ibelieveinadv
Catching a criminal can be as easy as sending a text, as the Metro Vancouver Crime Stoppers ad campaign shows. Of course, the sender must have some information on the criminal for it to be an informative text. But that is exactly what the prints are promoting. If a person knows something, there are a slew of ways to impart that crucial knowledge.

Conceived and executed by the DDB ad agency branch based in Vancouver, Canada, the Metro Vancouver Crime Stoppers ad campaign illustrates the ease of such an act by placing the law-breaker in a text trap. Art directed by Jake Gauthier with creative direction by Dean Lee and Cosmo Campbell, the campaign was shot by Andre Pinces and illustrated by Laurel Miller.