Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Nike Released a Gold Air Force 1 Model in Time for the Rio Games

 - Aug 4, 2016
References: kicksonfire & hypebeast
Nike is taking part in the celebrations for the 2016 Summer Olympics with the creation of a new metallic sneaker model that connotes athletic strength.

The Gold Air Force 1 model is flashy, with the majority of the colorway taken over by the reflective color, making its wearer look as though they're wearing the respected medal on their feet. The Nike swoosh logo appears in gold as well, as do the laces, the sneaker's interior and the bottom of the sole.

This is contrasted however with a white midsole, a tag on the tongue which carriers the Nike brand name and an embroidery design on the back of the heel as well. Consumers can purchase the metallic sneakers for a limited time only at select locations -- giving the release an air of exclusivity and making them special to the occasion.