Celebrity tattoo artist and makeup brand owner Kat Von D recently added to her expansive collection with the addition of a new highlighting palette, which is dubbed 'Metal Crush,' due to the metallic sheen that the three different shades leave.
Included in the palette is a silver-hued white shade, a soft peach, and a bright bubble gum pink. All of these shades are packed with shimmer and are made to last all day, meaning that a little product goes a long way.
The Metal Crush highlighting palette follows Kat Von D's eye shadow palette of the same name, which was well-received by her loyal consumers due to its inclusion of eccentric shades that were incredibly pigmented.
Key Themes Behind This Trend
- Metallic Highlighters
- As metallic makeup continues to rise in popularity, there is an opportunity for brands to offer metallic highlighters that provide a unique, eye-catching glow.
- Long-lasting Highlighters
- As more consumers look for products that provide all-day wear, there is an opportunity for brands to create long-lasting highlighters that don't require reapplication.
- Colorful Highlighters
- As consumers seek out more unconventional makeup shades, there is an opportunity for brands to offer colorful highlighters in addition to the traditional gold and bronze options.
Where This Applies
- Beauty
- The beauty industry can capitalize on the trend of metallic, long-lasting, and colorful highlighters by expanding their product lines to meet the growing demand for these items.
- Fashion
- The fashion industry can incorporate metallic highlighters into makeup looks for runway shows, creating a new trend in makeup and fashion collaborations.
- Entertainment
- The entertainment industry can utilize long-lasting and colorful highlighters for performances, ensuring that the makeup stays fresh during long periods of time on stage.
