The ‘Merican Mule Fire Mule is Perfectly Spiced
Michael Hemsworth — December 6, 2020 — Marketing
References: mericanmule & bevnet
The ‘Merican Mule Fire Mule canned cocktail is a new offering from the Connecticut-based brand that will offer consumer with a penchant for high-quality libations with an easy option that can be enjoyed from home without having to do any manual mixing.
The cocktail is made with Bourbon whiskey along with the brand's proprietary ginger beer that has been spiced up further with a touch of cinnamon. This makes the cocktail perfect for enjoyment this holiday season and throughout the cold winter months as consumers seek out indulgent libations with a more substantial flavor profile.
CEO Dean Mahoney spoke on the new ‘Merican Mule Fire Mule canned cocktail saying, "At ‘Merican Mule, we’re all about reinventing the classics (classic cocktails, that is!). We launched out of the pursuit of our very own ‘Merican Dream and truly believe the sky’s the limit when it comes to our top-notch, bartender-quality Mules. When thinking about our next Mule flavor, we knew instantly that a cinnamon whiskey cocktail was a must for the upcoming season. We cannot wait to kick 2020 aside and welcome 2021 with our new Fire Mule alongside our customers!”
The cocktail is made with Bourbon whiskey along with the brand's proprietary ginger beer that has been spiced up further with a touch of cinnamon. This makes the cocktail perfect for enjoyment this holiday season and throughout the cold winter months as consumers seek out indulgent libations with a more substantial flavor profile.
CEO Dean Mahoney spoke on the new ‘Merican Mule Fire Mule canned cocktail saying, "At ‘Merican Mule, we’re all about reinventing the classics (classic cocktails, that is!). We launched out of the pursuit of our very own ‘Merican Dream and truly believe the sky’s the limit when it comes to our top-notch, bartender-quality Mules. When thinking about our next Mule flavor, we knew instantly that a cinnamon whiskey cocktail was a must for the upcoming season. We cannot wait to kick 2020 aside and welcome 2021 with our new Fire Mule alongside our customers!”
Trend Themes
1. Canned Cocktails - Opportunity for innovative flavors and convenient packaging in the ready-to-drink cocktail market.
2. Spiced Beverages - Increasing demand for beverages with added spices to cater to consumers' desire for more complex flavor profiles.
3. At-home Indulgence - Growing trend of consumers seeking high-quality libations that can be enjoyed in the comfort of their own homes.
Industry Implications
1. Beverage Manufacturing - Burgeoning industry that can embrace innovative flavor combinations and convenient packaging formats in canned cocktails.
2. Alcohol Brands - Opportunity for alcohol brands to tap into the spiced beverage trend by introducing new infused cocktail offerings.
3. Retail and E-commerce - Rising demand for at-home indulgence presents an opportunity for retailers and e-commerce platforms to offer a wide selection of premium canned cocktails.
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