Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,450 inspiring examples.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,984 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,984 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,213 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,450 cutting edge ideas.

Ultra-Comfortable Soccer Shoes

Nike Created the Most Comfortable Mercurial Football Boot Thus Far

— February 12, 2018 — Fashion
Nike is now contributing the 'Mercurial Football Boot' to the game of soccer, offering ultimate comfort for players on the field. The sport is quick, intricate and requires a high level of strength and skill -- Nike crafted these shoes to fit all those demands.

There have been several versions of the Mercurial Boots, such as the Mercurial Superfly 360 and the Mercurial Vapor 360. The latest release has been dubbed the "orange weapon" when it was launched in London. It is the brand's fastest and most comfortable Mercurial, as promised by Max Blau, the Global VP of Football Footwear.

The newest Mercurial Football Boot has a soleplate-less 360 construction, which makes the gap between the shoe and the foot obsolete. The upper is made with a Flyknit material with carefully placed textured spots. The bottom of the shoe has a claw-like traction plate to propel athletes at a higher speed and give them brake control. The Mercurial Football Boots will be available on February 14th online.


Image Credit: Nike
Trend Themes
1. Comfortable Soccer Shoes - The trend of creating soccer shoes that prioritize comfort, as seen in Nike's Mercurial Football Boot, presents an opportunity for athletic footwear companies to innovate on comfort technology and materials to improve athlete performance.
2. 360 Construction Shoes - The trend of 360 construction shoes in soccer, such as Nike's Mercurial Football Boot, presents an opportunity for other athletic footwear companies to innovate on new shoe construction techniques to improve fit, agility and speed on the field.
3. Textured Upper Soccer Shoes - The trend of textured upper material used in soccer shoes, such as Nike's Mercurial Football Boot, presents an opportunity for athletic footwear companies to design new textured materials that provide better ball control and a more precise fit.
Industry Implications
1. Athletic Footwear - The athletic footwear industry stands to capitalize on the trend of creating soccer shoes that prioritize comfort, as seen in Nike's Mercurial Football Boot.
2. Sports Apparel - The sports apparel industry can benefit from the trend of 360 construction shoes in soccer, creating new lines of tennis shoes and other athletic shoes with an improved construction technique that could enhance athlete performance.
3. Textile Industry - The textile industry could innovate on the trend of textured upper material used in soccer shoes, such as Nike's Mercurial Football Boot, by researching and designing new, high-performance materials that offer better ball control and unique textures.
3.9
Score
Popularity
Activity
Freshness