Peforated Vintage Food Photography

Menu by Garth and Pierre Explores Perceptions of Meals

The art series aptly titled Menu by Garth and Pierre, a Washington-based studio founded by Garth Amundson and Pierre Gour, serves up some stunning vintage images of food that have been artfully perforated for a modern touch. Having appropriated nostalgic imagery of restaurants, kitchens, and table settings, the series explores perceptions and politics surrounding food.

Each image in Menu by Garth and Pierre has been hand-punched using basic geometric shapes such as hexagons, triangles and squares. The result is a lace-like grid that gives the images a graphic design aesthetic while also mirroring contours found in the primary image. As though romanticizing the past that has been made undeterminable, the art series has been given subtle depth.

Vintage Food Photography
Opportunity to explore modern techniques and technologies to enhance vintage food photography.
Perforated Artwork
Opportunity to experiment with perforated artwork as a new medium to express creativity.
Food Politics
Opportunity to use art to explore the complex politics surrounding food and its perception.

Industries Being Reshaped

Art and Design
Art and design industry can explore perforated art technique to create innovative artworks.
Food and Beverage
Food and beverage industry can use the images to create vintage-inspired packaging and branding.
Photography
Photography industry can explore modern methods to enhance the vintage food photography to create unique and modern photography styles.
SCORE
3.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 79%
Activity 6%
Freshness 8%