What is the trend of sustainable menstrual products?

Opportunity for brands to offer chemical-free and eco-friendly period care products.

What is the trend of upcycled fashion?

Brands can innovate by creating products using upcycled materials to reduce waste.

What is the trend of period subscription services?

Subscription-based services providing convenience and access to menstrual products.

What are the implications for the menstrual product brands industry?

Brands specializing in offering a wide range of menstrual care products.

What are the implications for the fashion and apparel industry?

Fashion industry can explore upcycling techniques to create sustainable products.

What are the implications for the e-commerce and subscription services industry?

Companies can tap into the growing market for convenient and personalized subscription-based services for menstrual products.

Upcycled Denim Pouches : menstrual product

Upcycled Denim Pouches

Menstrual Product-Celebrating Jeans Image 1

Genderless Menstruation Products Image 1

Sustainable Menstrual Care Products Image 1

Luüna Naturals Offers Limited-Edition Menstrual Product Merch

Laura McQuarrie — February 14, 2020 — Lifestyle

References: luuna-naturals & lifestyleasia

Share on Facebook Share on Twitter Share on LinkedIn Share on Pinterest

Consumers expect to be able to purchase a variety of period care products from brands that make menstrual products and Luüna Naturals stands out in this way by also offering merch. Luüna Naturals is a female-led brand in Asia that offers a period subscription service and is passionate about offering education and support to increase access to chemical-free and sustainable menstrual products. The brand also donates 10% of every Luüna product purchased to grassroots initiatives like FreePeriodsHK.

As well as offering pads, liners, tampons and sustainable period cups, Luüna sells a Limited-Edition Upcycled Period Pouch that's made with jeans that never sold, which helps to divert waste from landfills. According to the brand, the practical pouch includes a patch that is meant to say "I'm carrying period products and I'm not trying to hide it."

Image Credit: Luüna Naturals

Trend Themes

Sustainable Menstrual Products — Opportunity for brands to offer chemical-free and eco-friendly period care products.
Upcycled Fashion — Brands can innovate by creating products using upcycled materials to reduce waste.
Period Subscription Services — Subscription-based services providing convenience and access to menstrual products.

Industry Implications

Menstrual Product Brands — Brands specializing in offering a wide range of menstrual care products.
Fashion and Apparel — Fashion industry can explore upcycling techniques to create sustainable products.
E-commerce and Subscription Services — Companies can tap into the growing market for convenient and personalized subscription-based services for menstrual products.

1.9

Score

Popularity

Activity

Freshness