Consumers expect to be able to purchase a variety of period care products from brands that make menstrual products and Luüna Naturals stands out in this way by also offering merch. Luüna Naturals is a female-led brand in Asia that offers a period subscription service and is passionate about offering education and support to increase access to chemical-free and sustainable menstrual products. The brand also donates 10% of every Luüna product purchased to grassroots initiatives like FreePeriodsHK.
As well as offering pads, liners, tampons and sustainable period cups, Luüna sells a Limited-Edition Upcycled Period Pouch that's made with jeans that never sold, which helps to divert waste from landfills. According to the brand, the practical pouch includes a patch that is meant to say "I'm carrying period products and I'm not trying to hide it."
Image Credit: Luüna Naturals
What's Driving This Trend
- Sustainable Menstrual Products
- Opportunity for brands to offer chemical-free and eco-friendly period care products.
- Upcycled Fashion
- Brands can innovate by creating products using upcycled materials to reduce waste.
- Period Subscription Services
- Subscription-based services providing convenience and access to menstrual products.
Who This Affects Most
- Menstrual Product Brands
- Brands specializing in offering a wide range of menstrual care products.
- Fashion and Apparel
- Fashion industry can explore upcycling techniques to create sustainable products.
- E-commerce and Subscription Services
- Companies can tap into the growing market for convenient and personalized subscription-based services for menstrual products.
