The Centrefold Magazine Spring/Summer 2015 editorial featuring model Melina Gesto unveils a nonchalant approach to fashion. Photographer Andrew G. Hobbs shot the production that placed Gesto in front of a simplistic grey backdrop.
While hunched over and staring ahead wistfully, Gesto sported a pliant two-piece ensemble, an off-the-shoulder dress and a highly structured top. These items were selected by stylist Katie Burnett who also chose to include thick slip-on shoes matched with each outfit.
Hairstylist Bianca Tuovi contributed to the relaxed, cool nature of this Centrefold Magazine production with messy tresses tied chaotically in multiple ponytails. Gesto's unkempt mane worked exceptionally well with the apparel featured, as well as with a thin, simple septum piercing.
What Makes This Trend Stand Out
- Nonchalant Fashion
- Opportunity for brands to embrace a relaxed and effortless approach to fashion, creating comfortable and low-maintenance apparel.
- Simplistic Backdrops
- Innovative use of minimalist and neutral backgrounds in photography to highlight the subject and let the fashion speak for itself.
- Messy Hairstyles
- Potential for hairstylists to experiment with messy, undone hairstyles that add a sense of casual coolness to editorials and fashion shoots.
Sectors Adopting This
- Fashion
- Fashion brands can explore nonchalant and relaxed designs, embracing effortless style and comfort as a disruptive innovation.
- Photography
- Photographers can experiment with simplistic and minimalist backdrops, allowing the focus to be on the subject and the fashion being showcased.
- Haircare
- Haircare brands and stylists have an opportunity to create products and styles that embrace the trend of messy and undone hairstyles for a relaxed and cool look.
