The Meitu 2 by Chinese manufacturer Meitu is made to appeal to girls who like their phones pink, pretty and specifically designed to take selfies. Although it's not directly stated, the new Android smartphone has a 13 megapixel camera centered on its front and back, which makes it ideal for holding at arm's length and snapping a selfie.
The Meitu 2 phone is priced at a steep $352 and in terms of its tech specs, its 2GB of RAM and MediaTek octa-core 1.7Ghz processor doesn't seem to be offering much of a fight to its competitors. However, since it was announced, the female-targeted phone has been getting plenty of attention online and perhaps its centered dual 13MP Sony cameras will be all that's needed to win over some snap-happy customers.
Why This Trend Is Growing
- Selfie-optimized Phones
- The Meitu 2 phone's dual 13MP cameras cater specifically to selfie-taking, highlighting the trend for smartphones optimized for self-portraits.
- Gender-specific Phone Designs
- The Meitu 2's pink, pretty design reflects the trend for smartphones targeted towards specific genders, providing an opportunity for gender-specific phone designs.
- Focus on Front-facing Camera Technology
- The Meitu 2's 13MP front-facing camera emphasizes the trend of advancing front-camera technology to capture high-quality selfies, creating potential for innovation in this area.
Industries Being Reshaped
- Smartphone Manufacturing
- The Meitu 2 phone's female-targeted features indicate opportunities for smartphone manufacturers to create devices tailored towards specific demographics.
- Photography Accessories
- The Meitu 2's popularity highlights a potential market for photography accessories, such as phone cases or lenses, designed to enhance selfie-taking capabilities.
- Gender-specific Marketing
- The Meitu 2's design demonstrates an opportunity for businesses to explore gender-specific marketing strategies, targeting specific demographics with tailored advertising campaigns.
