Modernized Meccano Toys

Meekaanoo by Tomm Velthuis is Inspired by a Vintage Assembly Set

Meekaanoo by Tomm Velthuis, an industrial designer based in Amsterdam, the Netherlands, is a toy set inspired by Meccano, a playful system of colorful metal plates, angle girders and pulleys invented in 1900 by British designer Frank Hornby. Whereas the original toy could be arranged and rearranged to take on familiar forms, this modern spin is made up of abstract shapes that come together to create abstract objects.

Although unorthodox, Meekaanoo by Tomm Velthuis inspires creativity on a higher level in children. The designer says, "It's more an art-piece than a product. But that fine line between art and design is, for me, the most interesting.” Through these seemingly meaningly creations, he aims "to bring back fantasy and imagination into our high-speed, pragmatic lives."

Abstract Assembly Sets
Meekaanoo by Tomm Velthuis takes inspiration from vintage Meccano toys and modernizes it with abstract shapes to encourage creativity in children.
Artistic Playthings
The designer's aim to blur the line between art and design leads to the creation of Meekaanoo, an art-piece disguised as a toy set.
Imaginative Object Creation
The abstract pieces of Meekaanoo encourage children to create unique and imaginative objects with endless possibilities.

Who This Affects Most

Toy Industry
Meekaanoo has the potential to disrupt the toy industry by revolutionizing the way children engage in creative play.
Design Industry
Meekaanoo blurs the line between art and design, offering opportunities for disruptive innovation in the design industry.
Education Industry
Meekaanoo encourages creativity, imagination, and abstract thinking leaving scope for disruptive innovation in the education industry.
SCORE
3.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Millennial
  • Gen X
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
POPULARITY
Popularity 48%
Activity 44%
Freshness 8%

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