This Medium-Format Camera Targets Both Professionals & Enthusiasts
Rahul Kalvapalle — June 24, 2016 — Tech
References: hasselblad & gizmag
When it comes to high-quality medium format cameras, few companies are as accomplished and well-versed as Hasselblad. The photography giant is now looking to celebrate 75 years of innovation and leadership in the camera industry by launching a brand new compact mirrorless medium format camera, dubbed the Hasselblad X1D.
This particular medium format camera comes powered by a 43.8 x 32.9 mm 50-megapixel CMOS sensor that is highly similar to the sensor that eagle-eyed photography enthusiasts will notice was also present in the Hasselblad H5D-50c. The camera weighs only 725 grams, which gains it extra points in the portability and convenience categories.
All in all, the Hasselblad X1D medium format camera is a great product in that it promises to deliver images of the very highest quality to both professional photographers as well as hardcore enthusiasts.
This particular medium format camera comes powered by a 43.8 x 32.9 mm 50-megapixel CMOS sensor that is highly similar to the sensor that eagle-eyed photography enthusiasts will notice was also present in the Hasselblad H5D-50c. The camera weighs only 725 grams, which gains it extra points in the portability and convenience categories.
All in all, the Hasselblad X1D medium format camera is a great product in that it promises to deliver images of the very highest quality to both professional photographers as well as hardcore enthusiasts.
Trend Themes
1. Compact Mirrorless Medium Format Cameras - The rise of compact mirrorless medium format cameras presents an opportunity for camera manufacturers to create products that meet the needs of both professionals and enthusiasts.
2. Higher Quality Sensors in Lightweight Cameras - The use of high-quality sensors in lightweight cameras like the Hasselblad X1D creates an opportunity for manufacturers to offer high-quality images with convenience.
3. Portable Professional-grade Cameras - The trend towards more portable professional-grade cameras like the Hasselblad X1D creates an opportunity for manufacturers to cater to the needs of photographers on-the-move.
Industry Implications
1. Camera Manufacturing - The trend towards compact mirrorless medium format cameras presents a potential opportunity for camera manufacturers to cater to the growing demand for high-quality and portable professional-grade cameras.
2. Photography Equipment Retail - The rise of lightweight and portable professional-grade cameras presents an opportunity for photography equipment retailers to offer products that cater to the needs of photographers who require mobility and high-quality equipment.
3. Artificial Intelligence in Photography - The use of artificial intelligence and computational photography in lightweight cameras presents an opportunity for manufacturers to offer sophisticated image processing features in compact cameras.
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