With Medii before you, you might have first wondered exactly what it is that you're looking at. One's initial assumption would likely not be that it's the product of a pharmaceutical company.
Masamune Kaji remembers the routine when he would get sick as a child. His grandmother would assemble ingredients for a tonic or a soup from roots, seeds, herbs and other plant-based items. These would come together into a rich medicinal medley with the power to cure and enhance the immune system.
With this imagery in mind, the designer proposed the packaging of headache medication in a way that references a nostalgic, comforting and healthy experience. Bean or pea-shaped Medii tablets would be encapsulated in clear seaweed casings along a stem; easy to access and natural to acquire.
Key Themes Behind This Trend
- Natural Remedies Packaging
- Opportunity for pharmaceutical companies to incorporate natural and comforting imagery into the packaging of medicinal products.
- Plant-based Medicine
- Disruptive innovation potential in developing plant-based medicines as an alternative to traditional pharmaceuticals.
- Nostalgic Packaging Design
- Opportunity to create packaging designs that evoke nostalgia and enhance the consumer's emotional connection to the product.
Where This Applies
- Pharmaceutical
- Pharmaceutical companies can explore the integration of natural and nostalgic packaging designs to create a unique selling point for their products.
- Health and Wellness
- The health and wellness industry can leverage the trend of plant-based medicine to offer consumers more holistic and natural alternatives to traditional remedies.
- Design and Packaging
- Opportunities for design and packaging companies to collaborate with pharmaceutical companies and create innovative and visually appealing packaging solutions.
