With Medii before you, you might have first wondered exactly what it is that you're looking at. One's initial assumption would likely not be that it's the product of a pharmaceutical company.
Masamune Kaji remembers the routine when he would get sick as a child. His grandmother would assemble ingredients for a tonic or a soup from roots, seeds, herbs and other plant-based items. These would come together into a rich medicinal medley with the power to cure and enhance the immune system.
With this imagery in mind, the designer proposed the packaging of headache medication in a way that references a nostalgic, comforting and healthy experience. Bean or pea-shaped Medii tablets would be encapsulated in clear seaweed casings along a stem; easy to access and natural to acquire.
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