Those Bearbrick figures aren't going to stop coming out any time soon, and this time, it makes a salute to Star Wars fans with the Medicom Toy x Stussy Stormtrooper.
Having collaborated with Bape, it was only a matter of time before Stussy made its way towards a collaboration with Medicom. But instead of branding the brand's name onto the figure, the design takes a sci-fi inspired route. The Medicom Toy x Stussy Stormtrooper pays tribute to the soldiers of the Imperial Army from Star Wars. These iconic figures have been revamped Bearbrick style, with complete details of the mask and uniform. In addition to the toy, there will also be a t-shirt that says "I Have A Bad Feeling About This" that was also created from the collaboration.
What's Driving This Trend
- Sci-fi Soldier Figurines
- Disruptive innovation opportunity: Creating unique and collectible sci-fi inspired figurines for fans of popular franchises.
- Collaborative Toy Designs
- Disruptive innovation opportunity: Collaborating with different brands to create limited edition and exclusive toy designs.
- Revamped Bearbrick Style
- Disruptive innovation opportunity: Redesigning traditional Bearbrick figures with new themes and inspiration.
Who This Affects Most
- Toy Manufacturing
- Disruptive innovation opportunity: Incorporating popular franchises and unique designs into the manufacturing of new toys.
- Fashion and Apparel
- Disruptive innovation opportunity: Creating fashion items such as t-shirts that incorporate iconic characters and themes from popular cultures.
- Collectibles and Memorabilia
- Disruptive innovation opportunity: Expanding the market for collectible items by introducing limited edition figurines and merchandise in collaboration with different brands.
