Kyle Stopperan's Quirky Campaign for Medical Center of the Rockies
Marissa Brassfield — June 16, 2009 — Marketing
References: stopperangraphics & behance.net
These print ads by Kyle Stopperan for the Medical Center of the Rockies are incredibly cute. Stopperan uses images of a feverish bullfrog, a snarling dog, a bottle of Pepto-Bismol, a skateboarding senior, and a sliding baseball player to illustrate times in which a patient might need to head to the hospital.
I'm particularly fond of the feverish bullfrog--that's exactly how I feel (and look, I'm sure) when I'm under the weather!
Implications - Businesses that incorporate the use of endearing animals into the marketing and branding of their products will appeal to a very large audience in modern society. Consumers will find such strategies to be welcoming, warm and indicative of the compassion a particular business or company is willing to demonstrate.
I'm particularly fond of the feverish bullfrog--that's exactly how I feel (and look, I'm sure) when I'm under the weather!
Implications - Businesses that incorporate the use of endearing animals into the marketing and branding of their products will appeal to a very large audience in modern society. Consumers will find such strategies to be welcoming, warm and indicative of the compassion a particular business or company is willing to demonstrate.
Trend Themes
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Animal-marketing — Incorporating endearing animals in marketing can appeal to a large audience and create a welcoming brand.
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Quirky-advertising — Quirky and unique advertising campaigns can capture consumer interest and drive brand engagement.
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Humorous-content — Humorous content, such as personified animals, can be an effective way to communicate difficult or uncomfortable topics to consumers.
Industry Implications
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Healthcare — The healthcare industry can incorporate personified animals to create a welcoming and compassionate brand identity.
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Consumer Goods — Consumer goods industries can use quirky and unique advertising campaigns to capture consumer interest and drive sales.
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Entertainment — Entertainment industries can utilize humorous content, such as personified animals, to effectively communicate difficult or uncomfortable topics to consumers and drive engagement.
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