Plant-based meat company THIS collaborated with Vegan Dough Co on a pizza called The Animal made with meatless pizza toppings. The pizza is meant to inspire people to "release the animal inside this Valentine’s Day" with THIS Isn't Bacon-shaped love hearts, vegan chorizo, salami and mozzarella on a bed of tomato sauce. The fiery pizza also shares a hint of heat from pepperoncini chilli peppers, a natural aphrodisiac.
The special plant-based pizza toppings will exclusively be served on pizzas for Valentine's Day, which promises to make this year's celebrations, which may feel more restricted during a pandemic, all the more special. The pizza has the potential to a wide range of people, including those who are fresh off of trying a month of plant-based eating during Veganuary.
What's Driving This Trend
- Meatless Pizza
- Creating more plant-based pizza options can disrupt the traditional meat-based pizza market.
- Valentine's Day Menu
- Innovative plant-based dishes can provide unique dining experiences on special occasions.
- Plant-based Collaboration
- Collaborations between plant-based meat companies and restaurants can expand the reach of plant-based options.
Who This Affects Most
- Food Service
- Developing plant-based options for menus can satisfy the growing demand for vegan and vegetarian dishes.
- Plant-based Meat Production
- Partnering with restaurants and food service companies can increase the distribution and sales of plant-based meat products.
- Holiday Special Menus
- Creating unique and innovative plant-based Valentine's Day menus can attract customers and increase sales during holiday seasons.
