The McVitie’s Jaffa Jonuts are a hybrid snack offering from Pladis in the UK that are focused on shaking up the biscuit market and provide consumers with a flavorful new treat to enjoy. The snack features three layer's of the McVitie's Jaffa cakes including a sponge cake base along with orange-flavored filling and a coating of dark chocolate on the exterior. The treat features a ring-shaped form that will call to mind donuts, which will make the snack more applicable for consumers looking to eat it out of the house.
Brand Director for McVitie's at Pladis UK&I Emma Stowers spoke on the new McVitie’s Jaffa Jonuts saying, "McVitie’s Jaffa Cakes are adored by households across the country – with 54.2% of shoppers buying them again and again – so we know there’s widespread appetite for alternative formats which incorporate the great taste of Jaffa Cakes. We have huge ambitions for McVitie’s Jaffa Cakes and in order to meet these, we’re going to continue to give Jaffanatics what they want – and that’s even more ways to enjoy this iconic product. McVitie’s Jaffa Jonuts are just the start and we’re confident that this launch will help us increase household penetration, by making McVitie’s Jaffa Cakes part of even more snacking occasions.”