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Tropically Flavored Spongecakes

The McVitie’s Jaffa Cakes Pineapple Targets Younger Consumers

— February 21, 2020 — Marketing
The McVitie’s Jaffa Cakes Pineapple is the latest variant of the namesake snack cake that targets younger consumers with a fresh, contemporary flavor for them to try out.

The product follows the success of the Jaffa Cakes Pineapple Cake Bars that launched last year and come in packs of 10 individual cakes to make them highly applicable for avid snackers. The cakes start with the brand's signature spongecake that's coated with both milk and dark chocolates, and filled with a pineapple center for a refreshing burst of fruit flavor.

Brand Director for McVitie's at Pladis UK&I Emma Stowers spoke on the new McVitie’s Jaffa Cakes Pineapple saying, "McVitie’s Jaffa Cakes Pineapple will offer consumers a trendy twist on the much-loved classic. McVitie’s Jaffa Cakes are already a store-cupboard staple for almost a third (31%) of UK households, with over 1 billion devoured each year. We want to encourage even more shoppers to get behind the brand, and we’re confident that the launch of McVitie’s Jaffa Cakes Pineapple will help the brand appeal both to a new generation of consumers and existing Jaffa Cakes fans seeking something a little bit different.”