The new McVitie’s Digestive Twists cookie flavors have been unveiled by the brand to help entice younger consumer demographics like Millennials by using distinct ingredients. The new flavors include Chocolate Chip & Caramel Bits and Chocolate Chip & Coconut, which are both crafted with an attention to high-quality ingredients and texture. This could help the biscuits to maintain their popularity as an everyday indulgence for consumers to enjoy with their choice of hot drink or as a sensible dessert.
The McVitie’s Digestive Twists cookie flavors were developed through extensive research that yielded positive results regarding how consumers aged 18 to 34 would receive them. A solid 80% of respondents praised the new flavor combinations thanks to their exciting deviation from the traditional ingredients and products presently found in the market.