Bespoke Performance Cars

The Mclaren MSO X is an Impressive Sports Car Built for the Race Track

The McLaren MSO X is the latest race-focused design by the venerable car company. Designed to be edgy and mean, the MSO X is the latest platform dedicated to pushing the capabilities of the already impressive McLaren fleet. This amazing car may be a sought-after vehicle from McLaren, but for those looking to buy one at a dealer will be sorely disappointed. The MSO X comes from a specific race-focused line of McLarens that can only be bought when a custom order is submitted to the company.

The focus of the McLaren MSO X is purely on track racing, but the vehicle is also completely street-legal. The body is designed with roof scoops for better air efficiency and the rear wing helps to create 100kg more downforce. Dive planes and a vented bumper aid in wind performance, and help to create a sleek and intimidating design. Internally speaking, the MSO X retains the same specs as the McLaren 570S. The MSO X was built using the 570S as a base platform and therefore maintains the same internals. This means that the MSO X packs 562 horse power, can reach 0-60 in 3.0 seconds, has a top speed of 204 mph and fuel capacity of 19 gallons.

Race-focused Car Designs
Disruptive innovation opportunity: Develop custom race-focused designs for sports car enthusiasts.
Street-legal Track Cars
Disruptive innovation opportunity: Create street-legal cars optimized for track racing.
Custom Order Exclusivity
Disruptive innovation opportunity: Establish a business model that offers custom ordering for exclusive vehicles.

Industries Being Reshaped

Automotive
Disruptive innovation opportunity: Introduce advanced technologies and designs into the automotive industry.
Sports Car Manufacturing
Disruptive innovation opportunity: Innovate the production process to create high-performance, customizable sports cars.
Luxury Customization
Disruptive innovation opportunity: Provide bespoke customization services for luxury car customers.
SCORE
3.2 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 61%
Activity 26%
Freshness 8%