McDonald's Hall of Zodiacs is a First-of-Its-Kind Cross-Media Collab
Laura McQuarrie — January 31, 2022 — Marketing
References: McDHallOfZodiacs & prnewswire
McDonald's Hall of Zodiacs: 2022 Lunar New Year by Humberto Leon introduces a collaboration from the co-founder of fashion brand Opening Ceremony and the American fast food giant for its first-ever cross-media collaboration. To ring in 2022 as the Year of the Tiger, an immersive and interactive experience has been created for fans within the metaverse.
For a limited time until February 15th, fans are invited to enter the immersive virtual exhibit and see a one-of-a-kind collection of zodiac animal designs, get horoscope readings and more. Thanks to the expertise of Cliff Tan, the space is optimized with feng shui for feel-good, balanced energy.
As part of the cross-media collaboration, the partners created a TV spot that is airing on Asian news channels in English, Chinese, Korean and Vietnamese.
For a limited time until February 15th, fans are invited to enter the immersive virtual exhibit and see a one-of-a-kind collection of zodiac animal designs, get horoscope readings and more. Thanks to the expertise of Cliff Tan, the space is optimized with feng shui for feel-good, balanced energy.
As part of the cross-media collaboration, the partners created a TV spot that is airing on Asian news channels in English, Chinese, Korean and Vietnamese.
Trend Themes
1. Metaverse Collaborations - The success of McDonald's Hall of Zodiacs demonstrates the potential for cross-media collaborations to create unique and immersive experiences within the metaverse.
2. Virtual Marketing Campaigns - The TV spot created for McDonald's Hall of Zodiacs showcases the power of virtual marketing campaigns to engage audiences across multiple languages and cultures.
3. Interactive Branding - Immersive exhibits like McDonald's Hall of Zodiacs provide opportunities for interactive branding that can create memorable experiences for customers.
Industry Implications
1. Fast Food - Fast food companies like McDonald's can leverage metaverse collaborations to engage with customers in new and innovative ways to promote their brand and products.
2. Fashion - The success of Humberto Leon's collaboration with McDonald's in creating an immersive virtual exhibit demonstrates the potential for fashion brands to extend their reach and engagement through virtual experiences.
3. Media - Cross-media collaborations like the one between McDonald's and Humberto Leon can create new opportunities for media companies to engage audiences across different platforms and markets.
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