These McDonald's Ads Cleverly Compare Food Ingredients to Legendary Stars
References: mcdonalds & adsoftheworld
Keeping with McDonald's latest decision to opt for simpler packaging design, the fast-food giant recently released these witty McDonald's ads that compare the necessary qualities that make legendary movie stars with the fresh ingredients in a Big Mac.
In these minimalist blue and red print ads, McDonald's attempts to create a parallel between a legendary film star, like Marilyn Monroe, and the iconic Big Mac sandwich. The fast-food giant illustrates a simple list to show the ingredients needed for Marilyn Monroe's legend's look -- such as a subway vet, white dress, pin-up look and blonde hair -- alongside the fresh ingredients in a Big Mac. Each ad features the to-the-point caption, "Know the ingredients, know the legend." By openly listing the simple ingredients in a Big Mac, McDonald's hopes to prove the brand's freshness mission statement.
In these minimalist blue and red print ads, McDonald's attempts to create a parallel between a legendary film star, like Marilyn Monroe, and the iconic Big Mac sandwich. The fast-food giant illustrates a simple list to show the ingredients needed for Marilyn Monroe's legend's look -- such as a subway vet, white dress, pin-up look and blonde hair -- alongside the fresh ingredients in a Big Mac. Each ad features the to-the-point caption, "Know the ingredients, know the legend." By openly listing the simple ingredients in a Big Mac, McDonald's hopes to prove the brand's freshness mission statement.
Trend Themes
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Minimalist Food Ads — Opportunity for restaurants to create minimalist ads that better illustrate their brand missions.
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Parallel Ingredient Comparison — Opportunity for food brands to create parallel comparisons between legendary celebrities and the ingredients in their products.
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Simpler Packaging Design — Opportunity for fast-food chains to adopt simpler and minimalist packaging designs.
Industry Implications
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Fast Food Industry — Fast-food chains can create witty ads that highlight the freshness of their ingredients to attract customers.
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Advertising Industry — Advertising agencies can experiment with parallel comparisons between celebrities and brands to create effective ads.
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Packaging Industry — Packaging companies can offer minimalist packaging designs to food and beverage brands for a clean and modern look.
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