Keeping with McDonald's latest decision to opt for simpler packaging design, the fast-food giant recently released these witty McDonald's ads that compare the necessary qualities that make legendary movie stars with the fresh ingredients in a Big Mac.
In these minimalist blue and red print ads, McDonald's attempts to create a parallel between a legendary film star, like Marilyn Monroe, and the iconic Big Mac sandwich. The fast-food giant illustrates a simple list to show the ingredients needed for Marilyn Monroe's legend's look -- such as a subway vet, white dress, pin-up look and blonde hair -- alongside the fresh ingredients in a Big Mac. Each ad features the to-the-point caption, "Know the ingredients, know the legend." By openly listing the simple ingredients in a Big Mac, McDonald's hopes to prove the brand's freshness mission statement.
What Makes This Trend Stand Out
- Minimalist Food Ads
- Opportunity for restaurants to create minimalist ads that better illustrate their brand missions.
- Parallel Ingredient Comparison
- Opportunity for food brands to create parallel comparisons between legendary celebrities and the ingredients in their products.
- Simpler Packaging Design
- Opportunity for fast-food chains to adopt simpler and minimalist packaging designs.
Sectors Adopting This
- Fast Food Industry
- Fast-food chains can create witty ads that highlight the freshness of their ingredients to attract customers.
- Advertising Industry
- Advertising agencies can experiment with parallel comparisons between celebrities and brands to create effective ads.
- Packaging Industry
- Packaging companies can offer minimalist packaging designs to food and beverage brands for a clean and modern look.
