McCain Flavour Makers Fries Come in Two Flavor Options
Michael Hemsworth — March 2, 2021 — Marketing
References: mccain & talkingretail
The McCain Flavour Makers fries are being rolled out by the brand in the UK to offer consumers a way to enjoy a restaurant-inspired experience from the comfort of home. The fries come in two flavor options to choose from including Garlic & Herb Chimichurri and Smokey BBQ, which both come with three flavor sachets inside. The flavor packets are meant to be used to add a little or a lot of flavor to the fries prior to cooking to let consumers customize them to their preferences.
The McCain Flavour Makers fries are targeted towards young shoppers who are seeking out a way to create a restaurant-quality meal from home as they spend more time in their living space and less time dining out.
The McCain Flavour Makers fries are targeted towards young shoppers who are seeking out a way to create a restaurant-quality meal from home as they spend more time in their living space and less time dining out.
Trend Themes
1. Home-cooking Innovations - There is an opportunity to create more customizable and convenient food products that bring restaurant-quality flavors to home-cooking.
2. Flavor Customization - Brands can capitalize on the growing need for personalization through customizable flavor sachets or packets.
3. Restaurant-inspired Convenience - Products that offer an easy way to create a restaurant-quality meal at home are becoming more popular among consumers.
Industry Implications
1. Frozen Foods - Brands in the frozen food industry can create more product offerings that provide customizable and convenient meal solutions for consumers.
2. Seasonings and Spices - Companies in the seasonings and spices industry can create customizable flavor sachets or packets that allow consumers to create unique flavor profiles.
3. Meal Kits - Meal kit delivery services can offer restaurant-inspired meal options that allow consumers to easily replicate restaurant-quality meals at home.
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