This McDonald's McCafe Strawberry Lemonade commercial features The Sopranos alum Steve Schirripa as a talking lemon extolling the trials and tribulations of what it's like to be a lemon in today's mainstream culture. Lemons are typically associated with negative things -- cars that don't work or products that fail, for example -- and the ad draws on this exact connotation.
The McDonald's McCafe Strawberry Lemonade is presented as the product that will restore lemons to their rightful place in pop culture -- a reputation-saving beverage, if you will. The ad campaign was envisioned by DDB Chicago and its digital arm, Tribal DDB Chicago. Ewan Paterson was the chief creative officer, with Bill Cimino serving as the group creative director and Nancy Jordan as the creative director.