If you’ve seen Mazda Canada’s latest ad, it’s clear that they get what college is all about. This clever print ad promotes their $500 reward program for new graduates, and features the tagline, "For all that hard work, determination and casual sex, here’s $500."
At least Mazda Canada has done their research on college students’ extracurricular activities! Zoom zoom, indeed.
Implications - Though blatant sexvertising caused a commotion at first, it is rapidly becoming an accepted and almost cliche strategy that is received in a much more lax way than it initially was. This signifies a shift in more than just the advertising industry, but in consumers' general attitudes towards sex.
More Stats +/-
Concept Car Contest on Facebook
Ford, GM, Mazda plan iPod integration
Hail Mary Endorsement Deals
Top 100 Gadget Trends in June
Guilt-Free Luxury Retailers
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Mazda Entices New Grads with Casual Sex Quip
- By: Marissa BrassfieldFeb 12, 2009 Updated: Mar 30 2011