If you’ve seen Mazda Canada’s latest ad, it’s clear that they get what college is all about. This clever print ad promotes their $500 reward program for new graduates, and features the tagline, “For all that hard work, determination and casual sex, here’s $500.”
At least Mazda Canada has done their research on college students’ extracurricular activities! Zoom zoom, indeed.
Implications - Though blatant sexvertising caused a commotion at first, it is rapidly becoming an accepted and almost cliche strategy that is received in a much more lax way than it initially was. This signifies a shift in more than just the advertising industry, but in consumers' general attitudes towards sex.