Mazda Entices New Grads with Casual Sex Quip
Marissa Brassfield — February 12, 2009 — Autos
References: jalopnik
If you’ve seen Mazda Canada’s latest ad, it’s clear that they get what college is all about. This clever print ad promotes their $500 reward program for new graduates, and features the tagline, “For all that hard work, determination and casual sex, here’s $500.”
At least Mazda Canada has done their research on college students’ extracurricular activities! Zoom zoom, indeed.
Implications - Though blatant sexvertising caused a commotion at first, it is rapidly becoming an accepted and almost cliche strategy that is received in a much more lax way than it initially was. This signifies a shift in more than just the advertising industry, but in consumers' general attitudes towards sex.
At least Mazda Canada has done their research on college students’ extracurricular activities! Zoom zoom, indeed.
Implications - Though blatant sexvertising caused a commotion at first, it is rapidly becoming an accepted and almost cliche strategy that is received in a much more lax way than it initially was. This signifies a shift in more than just the advertising industry, but in consumers' general attitudes towards sex.
Trend Themes
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Acceptance of Sexvertising — The shift in consumers' general attitudes towards sex suggests an opportunity for brands to explore more bold and provocative advertising strategies.
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Evolution of Advertising Strategies — The increasing acceptance of sexvertising as a strategy indicates a need for brands to innovate and find new ways to capture consumers' attention.
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Changing Consumer Perceptions — The evolving attitudes towards sex in advertising calls for brands to reevaluate their messaging and align it with the changing perceptions of consumers.
Industry Implications
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Advertising — The advertising industry can capitalize on the acceptance of sexvertising by experimenting with bold and provocative campaigns.
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Marketing — Brands can leverage the evolving perceptions of consumers towards sex to create marketing strategies that resonate and capture attention.
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Consumer Goods — The changing attitudes towards sex open up opportunities for consumer goods brands to explore more daring and edgy advertising approaches.
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