This Advertisement for MAX Shoes Showcases Clever Product Placement

 - Mar 19, 2013
References: max-shoes & bestadsontv
With the variety of shoe designs on the market, retailers are often met with the challenge of creating advertisements that will draw in buyers to their brand, and this open mouth shoe ad for MAX Shoes definitely serves to grab people's attention.

While most footwear advertisements simply showcase different images of shoes from different angles, this creative ad takes a different approach by using careful placement of the product to creative an overall striking image. The print ad showcases a woman holding up a shoe, where the sole of the shoe is cleverly placed over her mouth. What this imagery serves to do is create the appearance that the women is opening her mouth in amazement, while in reality it is simply just the circular sole of the shoe.

Looking to portray how amazing and stunning this collection of shoes is, this advertisement does a great job of mimicking a person's shocking expression by creatively placing their unique shoes over their face.