Setting the perfect backdrop for the Max Mara Spring 2011 campaign is a bright and sunny background, an uplifting look into the upcoming warm weather.
Against a banana yellow setting, the contrast for the spring line of lightweight puffy fashions is very fitting. Also featured in the Max Mara Spring 2011 line are just-as-vibrant jackets and frocks that have us yearning more for the blooming season.
Implications - Paying attention to the particular season that your product or service is emerging within can help it to be better integrated into mass culture. During particular months consumers expect specific color themes -- such as bright, bold colors with sunny designs in the summer vs cold color tones in winter.