In recent years, safety and technology have found themselves on a level playing field between auto manufacturers. At the 2008 North American Auto Show in Detroit, automakers made lengthy efforts to emphasize personalization for drivers. The new rage is dull, as in matte. Glossy paint jobs are no longer associated with luxury. An entirely matte finish vehicle is a brand new concept.
Karen Surcina, color technology and marketing manager of Dupont Automotive, said buyers should expect to see matte finishes in the next two or three years. "The trend is toward more personalization," Surcina said. "Automakers are looking to differentiate their vehicles. One of the ways to do that is through bright and bold colors."
Matte is the New Glossy
More Stats +/-
Top 50 Game Trends in July
70 Smart Storage Systems
Ink-Equipped Home Printers
Sparkling Energy Drinks
Complimentary Hot Dog Promotions
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Automakers Customize Car Finishes
- By: Trend HuntressFeb 11, 2008