Matt Adam's Latest Editorial Features Instagram Model Lily May

 - Apr 28, 2016
References: & highsnobiety
This Matt Adam editorial is a candid series that features Instagram model Lily May. With 1.7 million followers on the platform, May has attributed her social media success to consistency and dedication to content that her fans can identify with.

Channeling the raw aesthetic of predecessors Terry Richardson and Juergen Teller, Matt Adam captures a spontaneous image series that exudes a sensual and feminine air. Instagram muse Lily May dons revealing lingerie and also shows a more vulnerable side while posing on a dimly lit rooftop at dusk.

Featured on Highsnobiety, this image series boasts no Photoshop edits and is reflective of a growing movement in the fashion industry. In addition to makeup-free magazine covers, bare-faced cosmetics brands and countless other real beauty initiatives, photographers are also embracing this concept and are expressing themselves more candidly than ever before.