Animal skin fabrics can be sewn into sophisticated garments, but there's an undeniable edge that stays with them through the transformation. These Matras Leather ads wish to emphasize that the wild quality of sheepskin, snakeskin and leather jackets is all the more enhanced by this particular label.
The Agency of Istanbul communicated this fierce and feral allure with three print ads featuring a hide-wrapped woman in each. The sharp-looking models are surrounded in thriving natural landscapes, confronted by predatory creatures like eagles, snakes and leopards, apparently drawn to the rawhide pieces. It seams that the point that this campaign aims to push is the instinctive appeal that any living thing may feel towards the clothing in these Matras Leather ads.