Matilda the Cat had a birthday party last week, and these hilarious images are from that feteful soiree. Cats of all shapes and sizes were dressed to the nines, and pranced around in their glory throughout the event.
From Cleopatra to Elvis, and everything in between, these cats attended to celebrate with the ferocious Matilda. I'm loving the fact that Howard Stern's wife was in attendance, proving herself to be a Matilda fan.
Implications - Animal lovers make up an undeniably enormous population, so companies -- regardless of the industry -- will always benefit from incorporating pets into marketing campaigns to make them more relatable to consumers.