MatchaZuki is an authentic tea brand based in Bangkok, Thailand and enlisted the creative agency 'ihapstudio' to design the packaging for its matcha collection.
The products come in standard, resealable packaging that most other teas are offered in -- ensuring that consumers understand their purpose and that their contents remain fresh for as long as possible. Each package comes with a label that features an image of a field, and the way the matcha teas are differentiated from one another is what point in the day the field represents. This provides a creative method of letting MatchaZuki consumers know at what point the teas were harvested.
This tea packaging is both simple and eye-catching, allowing the brand to stand out in a large market.