Considering the high price that premium Japanese matcha tea powder usually carries, it is generally sold in very small quantities to keep it fairly affordable. This particular package from Teapigs puts a quirky spin on traditional packaging, with a soda-inspired design.
Rather than having a plastic or foil tab to pull back and reveal fresh contents, the Teapigs container uses the same style of pull-tab that can be soon on some food and beverage containers.
The inventive packaging solution is fresh and modern way to present a traditional product to a younger demographic. In terms of branding, rather than focusing too much on the immense antioxidant benefits of matcha tea powder, the tin only includes a charming illustration of a green tea beverage, plus a mention of the powder as a "superpower green."
Why This Trend Is Growing
- Innovative Packaging Designs
- Traditional products can leverage innovative packaging designs, such as a pull-tab container design inspired by soda, to appeal to a younger and more design-conscious audience.
- Visual Branding
- Visual branding that highlights a product's unique features and uses attractive illustrations, such as a charming illustration of a green tea beverage, appeal to a younger demographic and drive sales.
- Affordable Luxury Products
- By packaging premium Japanese matcha tea powder in a small and affordable container, companies can attract consumers who want to experience luxury and quality at a reasonable price point.
Industries Being Reshaped
- Tea Industry
- Innovative packaging designs and visual branding can help tea companies differentiate their products and appeal to younger and design-conscious audiences.
- Beverage Industry
- Innovative packaging designs inspired by soda cans can help companies in the beverage industry stand out on store shelves and drive sales.
- Luxury Goods Industry
- Affordable luxury products, such as premium Japanese matcha tea powder in a small and affordable container, can help companies in the luxury goods industry expand their customer base and increase revenue.
