Considering the high price that premium Japanese matcha tea powder usually carries, it is generally sold in very small quantities to keep it fairly affordable. This particular package from Teapigs puts a quirky spin on traditional packaging, with a soda-inspired design.
Rather than having a plastic or foil tab to pull back and reveal fresh contents, the Teapigs container uses the same style of pull-tab that can be soon on some food and beverage containers.
The inventive packaging solution is fresh and modern way to present a traditional product to a younger demographic. In terms of branding, rather than focusing too much on the immense antioxidant benefits of matcha tea powder, the tin only includes a charming illustration of a green tea beverage, plus a mention of the powder as a "superpower green."
Pull-Tab Matcha Tins
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Teapigs' Matcha Tea Powder Comes in a Small a Soda-Inspired Container
- By: Laura McQuarrieNov 13, 2015