These Noir Eyes Sunglasses by Mastermind JAPAN are definitely a pair of shades to keep in mind if you're looking to sport the geek-chic look.
The NOIR Eyes and Mastermind JAPAN collaboration has resulted in these sunglasses as a part of their Fall/Winter 2010 collection. With each featuring black frames with skull logos, the interesting skull branding can also be seen on the lenses of these badass shades.
Implications - The importance of logos to brands and consumerism is undeniable. An icon attached to a given product represents quality, history and familiarity that attracts consumers to the product, regardless of whether or not the product itself is of interest to them.
What's Driving This Trend
- Skull-logo Emphasis
- Emphasizing brand logos through unconventional designs.
- Geek-chic Style
- Reviving the geeky look with a trendy twist.
- Collaborative Cross-pollination
- Collaboration among brands with different design aesthetics.
Who This Affects Most
- Fashion
- Incorporating designs that emphasize brand logos in clothing and accessories.
- Eyewear
- Creating unconventional designs in sunglasses and eyewear.
- Marketing and Advertising
- Developing branding strategies that emphasize unique logo designs.
