These Noir Eyes Sunglasses by Mastermind JAPAN Ensures Others Know Their Brand

 - Aug 7, 2010   Updated: Jul 11 2011
References: mastermindjapan & highsnobiety
These Noir Eyes Sunglasses by Mastermind JAPAN are definitely a pair of shades to keep in mind if you're looking to sport the geek-chic look.

The NOIR Eyes and Mastermind JAPAN collaboration has resulted in these sunglasses as a part of their Fall/Winter 2010 collection. With each featuring black frames with skull logos, the interesting skull branding can also be seen on the lenses of these badass shades.

Implications - The importance of logos to brands and consumerism is undeniable. An icon attached to a given product represents quality, history and familiarity that attracts consumers to the product, regardless of whether or not the product itself is of interest to them.