Todd Bracher and GANDIABLASCO Join on the MASS Series
Amy Duong — May 25, 2023 — Art & Design
References: redirect.viglink & design-milk
The new MASS outdoor furniture collection is designed by both Todd Bracher and GANDIABLASCO. The capsule is made up of designs that are prepared for the outdoor environment. It features upholstered modular designs that highlight the Mediterranean lifestyle heritage of GANDIABLASCO. The collection features five components -- there are two symmetrical seat modules and backrests as one of the backrests is a different length.
Bracher states, “My designs are based on the idea of irreducible complexity: a good design needs all its individual components in the right place to be able to work. The rest is noise. MASS tries to address a real need from authenticity and to put furniture design at the service of the user experience, and that need is to foster interaction and interconnection in a scalable and flexible way.”
Image Credit: Todd Bracher, GANDIABLASCO
Bracher states, “My designs are based on the idea of irreducible complexity: a good design needs all its individual components in the right place to be able to work. The rest is noise. MASS tries to address a real need from authenticity and to put furniture design at the service of the user experience, and that need is to foster interaction and interconnection in a scalable and flexible way.”
Image Credit: Todd Bracher, GANDIABLASCO
Trend Themes
1. Modular Outdoor Furniture - Designing outdoor furniture as modular components presents an opportunity for scalability and flexibility.
2. Upholstered Outdoor Furniture - Creating outdoor furniture with upholstered designs showcases a need for comfort and relaxation in outdoor spaces.
3. Irreducible Complexity Design - The concept of designing for irreducible complexity has the potential to enhance user experience in various industries beyond furniture design.
Industry Implications
1. Outdoor Furniture Industry - The outdoor furniture industry can benefit from incorporating modular and upholstered designs to enhance user experience and address evolving trends.
2. Interior Design Industry - Modular and upholstered designs could be integrated into interior design to provide versatility and comfort in spaces.
3. Product Design Industry - The concept of irreducible complexity design could revolutionize product design across multiple industries by focusing on enhancing user experience.
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