The Maserati Intelligent Assistant is being launched by the automotive brand with a robust functionality that is powered by TomTom in order to help provide drivers with a robust in-car experience. The infotainment system will feature TomTom's maps, navigation software and even connected services, and will be present within the automotive brand's Ghibli, Levante and Quattroporte vehicle models starting this October. The system will also provide access to the TomTome EV Services starting in 2021, which will allow drivers to see all the various charging spots nearby.
Managing Director, TomTom Automotive Antoine Saucier spoke on the new Maserati Intelligent Assistant partnership saying, "We are delighted that our premium navigation will now power Maserati’s exclusive sports cars. Maserati drivers will benefit from seamless connectivity and automatic over-the-air map updates so they can get in and get going.”
Why This Trend Is Growing
- Collaborative Infotainment Systems
- Collaboration between automotive brands and technology companies to integrate advanced infotainment systems that enhance the in-car experience.
- Connected Services
- Integration of connected services into infotainment systems to offer additional functionalities and convenience to drivers.
- Electric Vehicle Services
- Development of services and technologies to support electric vehicles, such as charging station locators and real-time charging information.
Industries Being Reshaped
- Automotive
- Opportunity for automotive brands to partner with technology companies to enhance their infotainment systems and offer a competitive edge in the market.
- Technology
- Opportunity for technology companies to collaborate with automotive brands to provide advanced navigation, connectivity, and other services for in-car infotainment systems.
- Electric Vehicles
- Opportunity for service providers to develop innovative solutions to support electric vehicle charging networks and provide a seamless experience for EV drivers.
