The 2014 Zeiss Art Calendar shot by Mary McCartney captures ‘Moments in the City’ starring American actor Alec Baldwin and Gemma Arterton the British actress.
As the name of the calendar suggests, it captures the celebrity pair at famous New York landmarks, from museums to gorgeous gardens and locations with the Chrysler building visible in the distance. The images are shot in black and white, which gives the calendar a charming timelessness, even though it is one for the new year.
This particular shoot was captured with a 35 mm camera and various Zeiss lenses. Zeiss is known for its different makes of camera lenses and this calendar will be sent to its clients, making a gorgeous testament to the kinds of shots its lenses can take.
What's Driving This Trend
- Celebrity-driven Marketing
- Opportunities exist for brands to partner with celebrities to create unique and sophisticated marketing campaigns.
- Black-and-white Photography
- There is potential for black-and-white photography to make a comeback in the digital age with a new generation of photographers and viewers.
- Branded Corporate Gifts
- Businesses can create high-end branded calendars as gifts for their clients, utilizing the talents of top photographers and showcasing their products or services in a unique way.
Who This Affects Most
- Fashion and Beauty
- The fashion and beauty industries can collaborate with photographers to create sophisticated, high-end campaigns that feature celebrities in various settings.
- Technology
- Advancements in camera lens technology and digital editing software can create new opportunities for photographers, businesses, and marketers to collaborate and produce innovative products and campaigns.
- Publishing and Printing
- Publishing and printing industries can utilize black-and-white photography and high-quality printing techniques to produce unique and artistic calendars and other products.
