'Marvel: Contest of Champions' is a free-to-play mobile iOS game that's earned more than $100 million in the West. American mobile game company Kabam saw an opportunity with this game to be adapted for the Chinese market and successfully self-published the title, 'Man Wei Ge Dou: Guan Jun Zhi Zheng,' which quickly rose to the top spot on the Chinese iOS app store.
Rather than simply making changes to the language of the game, Kabam was challenged with revising the game for the tastes of Chinese gamers. The Chinese-specific version of the game was modeled after the popularity of "pay to win" games and pays attention to the fact that most Asian gamers choose to play with characters based on skill, rather than popularity, as in the West. These are just a few of the modifications that were made to the infrastructure of the game.
Since regulatory permissions are harder to come by in China, this has created a void and a high demand for quality entertainment.
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