Martin Pyper's Analysis of Obama's Inauguration Speech

 - Apr 13, 2009   Updated: May 31 2011
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This typographic analysis of President Obama's Inauguration Day speech by Martin Pyper was created for the Dutch magazine Creatie.

Pyper watched Obama's Inauguration Day speech on YouTube and created pie graphs and charts based on the recurring words Obama used and the emphasis he placed in key sections. There are even different fonts in the analysis, ranging from Obama Humble to Obama Black.

Implications - The digital age is a culture that is defined in large part by its abundance of information. Consumers are compelled by visual statistics that create a narrative. Brands should consider how they leverage storytelling to bolster their connection with consumers. Infographics of a brand's involvement in social causes is a great example.