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Marshall Massive Major Pumps up the Volume for Heavy Listening

— June 21, 2011 — Tech
It's no secret that Marshall has entered into the headphone business. Having two models out already, meet the latest edition to the family: the Marshall Massive Major.

With the Marshall Massive Major, the company has gone for the ear muff style. Those who already own a Marshall product will be happy to see that the headband uses the exact same vinyl material that makes up the amp. Specs-wise, the frequency response is at 20-20kHz, 15mW rate input power with a maximum of 20mW. These are cellphone compatible if you're the type who uses a smartphone as the primary MP3 player. Another useful feature is that the Massive Major can be folded for easy storage when you're not using them.

Marshall's has had a solid reputation over the years as one of the most dominant guitar amp manufacturers. It'll be exciting to see how they'll evolve in the headphones department.
Trend Themes
1. Vinyl-inspired Headphones - Disruptive innovation opportunity: Create vinyl-inspired headphones that appeal to music enthusiasts and collectors.
2. Foldable Headphones - Disruptive innovation opportunity: Develop foldable headphones for easy storage and portability.
3. Guitar Amp Manufacturers in Headphone Business - Disruptive innovation opportunity: Explore opportunities for guitar amp manufacturers to enter the headphone market and leverage their brand reputation.
Industry Implications
1. Audio Equipment Manufacturing - Disruptive innovation opportunity: Audio equipment manufacturers can expand their product line to include vinyl-inspired headphones and foldable headphones.
2. Music Merchandise - Disruptive innovation opportunity: Music merchandise companies can collaborate with headphone manufacturers to create vinyl-inspired headphones featuring popular bands and artists.
3. Consumer Electronics Retail - Disruptive innovation opportunity: Consumer electronics retailers can partner with guitar amp manufacturers to introduce their headphone products to a broader audience.
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