United Kingdom-based designer Yang Ripol created the labels and packaging concept for Marley Coffee. The ultimate goal was to create a public image that reflects the brand's core values.
By using full-bottle labels of yellow or black, it grabs the consumer's attention. The writing is bold, large and easy to read, which makes the consumer more willing to pay attention. Available in 'Jamaican Blue Mountain premium blend Americano,' 'Latte' and original 'Americano,' the flavors appeal to a variety of tastes.
The goal for the Marley Coffee brand is to attract young female consumers because they are more likely to purchase ready-to-drink products. By creating a beverage that is socially conscious and responsibly farmed, it allows consumers to feel confident in their purchase.