The models who walked the runway at the Mark Fast Spring 2014 show at London Fashion Week looked like they'd just rolled out of bed, or out of the clutches of some terrifying creature with claws.
Fast's models sported messy bedhead and hole-filled dresses, channeling a party girl after a late night out. Another inspiration cited for the collection is the snowy static of a TV screen and this noise definitely comes through in his clothes.
Fast is known for his innovative use of textiles and for this show, ventured into the use of Woolmark, or cooling wool, which "cools down, rather than heats up" and is much more comfortable to wear than traditional wool, which can feel quite scratchy on the skin.
Why This Trend Is Growing
- Dishevelled Grungy Knit Runways
- Opportunity for fashion designers to create edgy and unconventional collections inspired by a disheveled and grungy aesthetic.
- Messy Bedhead Fashion
- Potential for hairstylists and haircare brands to create products and techniques that achieve the effortlessly messy bedhead look.
- Innovative Textiles
- Possibility for textile manufacturers to explore the use of new materials like cooling wool to create more comfortable and versatile clothing options.
Industries Being Reshaped
- Fashion Design
- Fashion designers and brands can tap into the disheveled grungy aesthetic to create unique and unconventional collections.
- Haircare
- Opportunity for hairstylists and haircare brands to develop products and techniques that help achieve the messy bedhead look.
- Textile Manufacturing
- Textile manufacturers can explore the use of innovative materials like cooling wool to create more comfortable and functional clothing.
