Marine Collagen Drinks

Hunter & Gather Packs Creatine into Collagen + Creatine

Hunter & Gather is bringing collagen and creatine together in one daily drink, letting women cover beauty support and everyday strength without juggling separate powders. The new Collagen + Creatine folds that pairing into a raspberry and yuzu mix built for a regular wellness habit rather than a gym-only ritual.

Each serving packs 5g of marine collagen and 5g of creatine monohydrate, so the formula joins an appearance-first supplement with a familiar strength ingredient. The tart-sweet flavor profile also makes the powder easier to repeat day after day, which matters more here than an exhaustive spec sheet.

Available from October 8, Collagen + Creatine turns ingestible beauty into a simpler single purchase instead of two separate tubs. That convergence broadens Hunter & Gather's opening in women's wellness, where flavor and convenience can pull collagen powders closer to the functional-drink set.

Image Credit: Hunter & Gather

Hybrid Beauty Supplements
Combined collagen and performance ingredients signal room for multifunctional wellness formats that merge appearance, strength, and daily nutrition in one product.
Flavor-led Wellness Routines
Tart, fruit-forward profiles can make supplement adherence feel closer to an enjoyable beverage ritual than a clinical health task.
Women-focused Performance Nutrition
The pairing of creatine with beauty benefits reflects a growing market space where strength support is positioned around everyday female wellness rather than gym culture alone.

Sectors Adopting This

Functional Beverages
Powdered drink mixes with beauty and performance claims create new crossover potential between supplement aisles and ready-to-drink wellness categories.
Nutricosmetics
Ingestible beauty brands are expanding beyond skin, hair, and nails into broader lifestyle benefits that connect appearance with energy, strength, and resilience.
Sports Nutrition
Creatine’s repositioning in a convenient collagen format points to opportunities for performance ingredients to reach mainstream consumers through softer wellness cues.
SCORE
8.3 out of 10
GENDER
30% Men70% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 100%
Activity 50%
Freshness 100%